Birmingham Commonwealth Games
2022 Learning Programme
The Games offers children and young people a once in a lifetime chance to expand horizons and learn from others. The unique assets of the Games can inspire and excite children and young people and create lasting memories. Sport, art, and social action are powerful tools for inspiring creativity and engaging children and young people, and we intend to maximise every opportunity.
I incorporated bold, animated typography that dances across the screen, adding a layer of modernity and movement. Each typographic element was carefully designed to complement the supplied footage from the workshops, where Perry the Bull played a central role in engaging and inspiring participants. The typography doesn’t just convey information; it pulses with the rhythm of the video, enhancing the sporty and energetic feel.
The stripped-back approach to the visuals ensures that the focus remains on the essence of the event—the dedication, the community spirit, and the joy of coming together for a shared passion. The clean, minimalist design paired with the vibrant, dynamic animation creates a powerful contrast that draws the viewer in, making the promo not only visually appealing but also emotionally resonant.