Hitachi Safe Place
Crafted with a smart and creative approach, "The Safe Place" campaign resonated with IT leaders by addressing the personal and professional toll of cyberattacks. Through calming, jargon-free content, Hitachi Vantara positioned itself as a trusted partner in cybersecurity.
In addition to its multichannel strategy, the campaign included a compelling television commercial, along with a series of breakout adverts, further amplifying Hitachi Vantara's message and extending its reach across various platforms.
The heart of the campaign centered on the concept of providing a safe haven, symbolized by people sheltered under Hitachi's red 'roof', signifying the protective connection between IT leaders and Hitachi Vantara.
Implemented through a multichannel strategy, the campaign targeted enterprise executives with tailored messaging in trusted environments. Utilizing social, remarketing, and content syndication, alongside strategic lead generation and media partnerships, the campaign generated immediate demand and increased sales pipeline.
The campaign also ran across social and digital channels, consistently using the red roof symbol to represent safety in graphics alongside complementary copy.
