Lenovo Reduced
Carbon Transport
The Lenovo Reduced Carbon Transport Service. This service enables customers to make sustainable choices for transporting their IT equipment, reducing their Scope 3 emissions. By purchasing Sustainable Aviation Fuel (SAF) credits, customers can achieve emissions reductions of at least 70% compared to traditional airfreight methods.
By blending a curated library of stock footage with scripting and precise motion tracking on the key call outs, we crafted this video with creativity and precision, ensuring a compelling and polished final product.
The video explains the benefits and workings of the Reduced Carbon Transport Service within a maximum 90-second timeframe. The service allows customers to buy SAF credits and their devices will not be transported on SAF-fueled planes. Instead, an ISO verified Book and Claim model ensures that the environmental benefit of emissions reduction is credited to the customer's IT purchase order. This service represents Lenovo's commitment to sustainability, providing customers with practical options to minimise their carbon footprint.