Adobe Commerce
Benchmarking tool
As part of the launch strategy for Adobe Commerce, a comprehensive approach was taken to engage users and drive interest in the platform. Central to this strategy was the creation of a series of videos aimed at categorising users based on their role and interaction with the platform. These personas, namely The Architect, The Engineer, and The Technician, were carefully crafted to resonate with different user demographics and highlight the platform's versatility and applicability across various roles and industries.
Adobe Commerce (Magento) is a robust e-commerce platform that empowers businesses to create and manage online stores with ease and efficiency. As part of the Adobe Experience Cloud, Adobe Commerce offers a comprehensive suite of tools and features designed to enhance the customer shopping experience, drive sales, and scale businesses to new heights.
These videos were seamlessly integrated into a digital questionnaire experience, serving as a dynamic and interactive way to guide users through the platform's features and functionalities. By aligning the questionnaire with these personas, users could better understand how Adobe Commerce could cater to their specific needs and requirements.
To complement these videos and enhance the overall user experience, an array of animated GIFs was developed for the Adobe Commerce website. These visually engaging assets served to capture users' attention and provide additional context about the platform's capabilities and benefits.
Furthermore, breakout advertisements were strategically designed for LinkedIn, a platform known for its professional networking capabilities. These advertisements were tailored to target specific audience segments and entice them to participate in the questionnaire, thereby driving engagement and generating interest in Adobe Commerce.
Collectively, these efforts were aimed at creating a cohesive and immersive launch experience that effectively communicated Adobe Commerce's value proposition and encouraged users to explore the platform further. By leveraging a combination of videos, animated GIFs, and targeted advertisements, Adobe Commerce successfully engaged its audience and positioned itself as a leading solution in the e-commerce space..