Hisense was a global partner of UEFA EURO 2020 and launched the #UpgradeYourHome campaign to inspire consumers to enhance their home appliances for the summer season. As part of this initiative, Hisense appointed NBA legend Dwyane Wade as the global ambassador.
Hisence - Upgrade
Your Home Campaign
My role in this project was pivotal as I served as the European hub for processing green screen footage of the talent. This footage, sent from various locations including the US, Germany, Italy, and Spain, required meticulous handling. I was responsible for keying, editing, and compositing the large volume of footage using Adobe After Effects, ensuring that all elements aligned perfectly with the art direction provided by CSM. The campaign involved the delivery of over 100 different video executions in four separate sizes and five different languages. I worked hands-on with the editing team members to ensure consistency and quality across all campaign materials, demonstrating a collaborative and detail-oriented approach to meet the project's high standards.
Wade's role was to galvanise sports fans and consumers alike, encouraging them to participate in the campaign with the promise of exciting prizes. To kick off the #UpgradeYourHome campaign, Wade called upon European football icons Marco Materazzi and Lukas Podolski to help spread the message across Europe.
The art direction was crafted to align with the energetic and vibrant spirit of the UEFA EURO 2020. It consisted of basic drawings that laid the foundation for the visual elements, a mood board filled with sports-related graphics, and key visuals that served as the cornerstone for the entire aesthetic. These components provided a cohesive framework that guided our use of graphics and animation. The basic drawings offered a preliminary blueprint, while the mood board inspired the overall look and feel with dynamic and engaging sports imagery. The key visuals acted as a crucial reference, ensuring that every graphic and animation we produced adhered to the campaign's energetic and cohesive visual narrative. This comprehensive art direction was instrumental in creating a consistent and captivating visual experience across all video executions.
