EE Capture Cam-
It’s a Game Changer
As part of EE's showcase, "EE’s Connected World," a point-of-sale video was created for the EE Capture Cam product.
The EE Capture Cam lets you easily record and live stream your activities. It's small and clips onto your clothing, making it great for capturing moments on the go. You can stream video live to your friends and family using the Skeegle app, and it also saves recordings for later viewing. It’s ideal for those who want to share experiences in real-time, whether you're at a concert, hiking, or just hanging out with friends.
The product video for the EE Capture Cam was showcased in EE stores nationwide to attract customers at the point of sale. The creation process involved advanced techniques such as planar tracking to integrate visuals and animated typography seamlessly. This allowed the animation to appear naturally within the scene and on device screens, facilitating smooth transitions between different segments of the video. The result was a dynamic and engaging promotional tool that effectively highlighted the camera's features and functionality.
