Pret A Manger
Christmas Sandwich Launch
Every year, Pret teases the launch of their Christmas sandwich range on social media, creating buzz and anticipation among their followers.
As part of this campaign, I designed a photorealistic CGI Christmas scene specifically for their Instagram. Utilizing Octane Render, I achieved a high depth of field effect to create a stunning bokeh background.
To ensure the CGI scene matched the realism of a studio shoot, I adjusted the. F-stop settings in Cinema 4D to align with those used in the real camera setup. The captivating bokeh lights were achieved by scaling lights up and down within a cloner, adding a festive and magical touch to the scene. This attention to detail ensured a seamless blend of digital and real-world elements, enhancing Pret’s festive social media presence.