Service Now – Partner
Development Fund Video
A dynamic sizzle video as part of a comprehensive campaign to relaunch the Partner Development Fund Program to ServiceNow partners. The aim? To ignite excitement and engagement among partners by showcasing the myriad opportunities this relaunch presents for achieving their business goals.
ServiceNow is revamping its Global PDF Program, also known as the Managed Concierge Service, with a clear objective: to boost partner demand generation by maximizing the available PDF. In response to previous feedback, ServiceNow is ramping up communication efforts, increasing funds, and expanding the pool of agencies available to partners. The goal is to empower partners to leverage these resources effectively to achieve specific business outcomes, including acquiring new customers, expanding existing accounts, entering new markets, and accelerating opportunities.
This punchy and attention-grabbing video, designed for a partner kick-off event in January, utilizes only music and copy for animation, along with restricted supplied assets. It's geared towards capturing partners' attention and sparking enthusiasm for the revamped PDF Program, setting the stage for a successful relaunch and fruitful partnerships ahead.