Victoria Beckham –
Augmented Reality Wearable
I developed an augmented reality (AR) filter for the Victoria Beckham eyewear range, achieving the remarkable feat of having a Spice Girl wear our AR effect. The filter was meticulously modeled in Cinema 4D, textured in Substance Painter, and finalized in AR Studio. Special thanks to AR Studio/Facebook and the community for their invaluable support and resources.
The AR filter saw tremendous success, with over 150,000 uses and impressive click-through purchases. This project not only highlighted the growing potential of AR in marketing but also showcased our ability to create engaging, high-quality digital experiences. We are excited about the future capabilities and possibilities of augmented reality and look forward to continuing to push the boundaries in this dynamic field.
