Sky Christmas Calendar
TV Commercial
The Sky Christmas Calendar is an annual marketing campaign by Sky. Each year, I create a TV commercial (TVC) for this campaign, which promotes Sky's bundles and highlights the available movies included in these bundles. The commercial is designed with a festive, seasonal feel to engage viewers and encourage them to explore Sky's offerings during the holiday season.
As part of the campaign, a comprehensive range of assets was developed across various platforms, including print, digital, and social media. All these assets needed to maintain a consistent visual theme, ensuring they appeared as part of the same cohesive world. My responsibilities included creating the TV commercial (TVC) and designing the HTML5 banners, both of which played crucial roles in delivering the campaign's message and engaging the target audience.
The project involved a comprehensive process that included modeling, texturing, and rigging the Christmas calendar. These elements were then composited together in After Effects, integrating work created in both Cinema 4D and Maya. This combination of software allowed for a highly detailed and visually appealing final product, blending various aspects seamlessly.
As part of the campaign, several HTML5 banners were also created. Each banner required separate animations tailored to different sizes, ensuring that the visual experience was consistent across various platforms and devices. Particular attention was given to the movement and appearance of particles on the screen. This meticulous focus was essential to align the particle effects with Sky's branding, maintaining visual coherence with other branded materials and enhancing the overall aesthetic appeal.
