Sky Vegas – Prize Machine
DOOH + SOCIAL
Sky Vegas Prize Machine is a recognised and popular iGaming brand, best known for its extensive range of slot games. I was brought in to develop a suite of DOOH and social content to support the TV campaign and bring the Prize Machine format to life.
Sky Vegas Prize Machine, a daily feature that gives players free spins with the chance to win cash, free spins, or bonuses, with no wagering requirements attached. The mechanic is simple and designed to be quick to use, making it accessible for both new and existing players. This guide breaks down how the Prize Machine works, what you can win, and how to get the most out of it.
The campaign ran throughout most of summer 2025. I worked closely with the Sky Vegas team to storyboard and design the layouts for a series of ads, all of which needed to be adapted for large-format digital displays across the UK, including London, Birmingham, Manchester and Leeds railway stations. This required a strong understanding of the different screen formats and environments, while maintaining visual consistency across all assets to achieve the premium Sky look and aesthetic. Particular attention was paid to lighting effects, glows, reflections and motion, as well as how typography animated and transitioned on screen.