Sky Vegas
House of the Dragon
For the launch of Blueprint Gaming’s new House of the Dragon slot, I created a new campaign for Sky Vegas, bringing the world of Westeros and House Targaryen into the Sky Vegas brand.
Hybrid AI and traditional Motion Design
The advert combines AI-generated imagery and video with traditional motion design, compositing and VFX, using AI as part of the production process rather than replacing the craft behind it.
The creative focuses on the scale and spectacle of the Targaryen world, dragons, fire and cinematic environments, before bringing everything back into the game and Sky Vegas.
A big part of the project was exploring how AI could be used alongside a more traditional production workflow, moving between generative tools, After Effects and compositing to create shots that would previously have required a much heavier CGI or live-action production.
The result is a cinematic launch piece for House of the Dragon on Sky Vegas, while also demonstrating how AI can open up new possibilities for ambitious creative production.
For Sky Vegas’ Primetime Premieres HOTD campaign, I developed the creative for the launch of the new House of the Dragon slot, positioning the game as a major entertainment event. The concept uses the atmosphere, drama and visual language of the dragon world while keeping it unmistakably Sky Vegas.
The creative centres around the game tile behaving like a portal, with fire, smoke, heat, ash and scorched surfaces building towards a dramatic reveal. A second concept uses the presence of an unseen dragon flying overhead, with its shadow, wind and heat transforming the environment without ever revealing the creature itself.