Super 6 is a free-to-play iGaming brand that lets users predict the outcomes of six Premier League fixtures each week. I was brought in to develop the 2025 motion visual identity and lead the rollout of high-performing always-on and UGC-led motion templates, featuring brand ambassadors Gary Neville and Jamie Carragher.
Super 6 - Motion Visual Identity
and Campaign Roll-Out
Research and Development
The project kicked off with R&D exploring the new seasonal brand colours, alongside experimentation with neon glows and their impact on the surrounding environment. With key graphic elements already defined, my focus was on translating those assets into motion, using movement, light, and timing to strengthen and extend the visual identity.
This experimental phase was key to locking in a consistent and recognisable visual language across the campaign’s social and DOOH video outputs.
Initially I worked in 3D software to experiment with how neon light can react to its environment.
It was also essential that the motion system scaled seamlessly across all jackpot tiers, 250k, 500k, 750k, and 1 million, each with its own colour palette, treatments, and effects.
Concept Video
To sell in the creative, I created a conceptual motion piece that defined the visuals, movement, layout, and glow treatment for the campaign. Built using placeholder ambassador imagery, the video set the creative benchmark for all future video rollouts and provided confidence in the direction ahead.
Techniques such as talent push-throughs, motion blur, depth of field on Premier League players, and focused glow treatments on key assets helped bring the idea to life, resulting in a positive reception and full production sign-off.
Templated Motion & Storyteq Delivery
To streamline production rollout and hit the pre-defined targets set by stakeholders, it was necessary to build a series of templated motion projects. These were carefully structured and consolidated to allow for rapid weekly updates to legal lines, fixtures, jackpots, and talent, across all formats and versions. At peak, this meant delivering up to 24 video assets per week, which required every design element to function consistently across multiple aspect ratios and durations.
To give stakeholders greater autonomy, I also created a Storyteq template that enabled users with no technical knowledge of creative software to generate video outputs. This allowed updates to legal copy, talent, animations, and fixtures while preserving the integrity of the defined motion visual identity. As a result, approved content could be produced quickly and cost-effectively in-house, without compromising creative quality.
UGC + Motion Only Paid Social
Once the motion visual identity was locked, I led the delivery of UGC-led social assets featuring Jamie Carragher. Working from raw client-supplied footage and a scripted framework, I produced a suite of social-first edits in 15s and 6s formats across 1:1, 4:5, and 9:16.
Established motion brand elements, including the ‘1M’ glowing flair bug and animated fixture CTAs were integrated to maintain consistency with the wider campaign. The edits were deliberately hard-hitting and fast-paced, designed to cut through social feeds and land the message immediately.
Alongside the organic UGC content, I also delivered motion-only paid media assets. These focused on reinforcing the available jackpot, highlighting the weekly fixtures, and driving clear calls to action to encourage CTR.
While visually aligned with the UGC outputs, the paid media work leaned more heavily into elements from the original concept film and was adapted for higher-spend digital placements, including YouTube, requiring additional 16:9 outputs
Conclusion
The 2025 Super 6 campaign proved to be a strong success across both performance and brand metrics. Regular users responded positively to the updated motion visual identity, with reported increases in impressions, CTR, ROI, and CPM across social and paid media channels. In parallel, stakeholders noted a measurable lift in overall brand awareness, reinforcing the impact of the refreshed visual language.
From a creative perspective, the work struck a balance between being fun, attention-grabbing, and clearly branded, while remaining highly scalable. This allowed the campaign to achieve broader reach and sustained output without introducing unnecessary production pressure, late nights, or missed deadlines.
The structured approach to templatisation and Storyteq integration played a key role in this success, enabling rapid iteration, efficient weekly updates, and consistent quality across all formats and channels. Feedback from the stakeholder team was overwhelmingly positive, particularly around the efficiency, effectiveness, and reliability of the campaign delivery, validating both the creative direction and the production system built to support it.
Christmas Visual Identity and January Offer
As part of a subsidurary to the main campaign, a christmas theme was commisioned as part of it in December only, this meant a new 4 week jackpot formula, and new assets to visualy represent that. I addapted the template I had already put together with the new talent imagery, snow particle effect and calendar animations which gave a seasonal twist to the campagn as a whole.